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Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted
Material type:
TextSeries: LEA's communication seriesPublication details: Newyork Routledge 2006Description: xiv, 242 p. : ill. 24 cmISBN: - 9780805862119
- HE8689.4 .C43
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NIRU LIBRARY On display | HE8689.4 .C43 (Browse shelf(Opens below)) | Available | 2023-0635 | ||||||||||||||
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Books
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NIRU LIBRARY On display | HE8689.4 .C43 (Browse shelf(Opens below)) | Available | 2023-0636 |
Includes bibliographical references
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