Competitive strategy for media firms : (Record no. 277)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00745cam a22002294a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230627095812.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050412s2005 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780805862119 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NIRUC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HE8689.4 |
| Item number | .C43 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chan-Olmsted, Sylvia M. |
| 245 10 - TITLE STATEMENT | |
| Title | Competitive strategy for media firms : |
| Remainder of title | strategic and brand management in changing media markets / |
| Statement of responsibility, etc. | Sylvia M. Chan-Olmsted |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Newyork |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 242 p. : ill. |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | LEA's communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Broadcasting |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NIRU LIBRARY | NIRU LIBRARY | On display | 06/27/2023 | HE8689.4 .C43 | 2023-0635 | 06/27/2023 | 06/27/2023 | Books | |||||
| Library of Congress Classification | NIRU LIBRARY | NIRU LIBRARY | On display | 06/27/2023 | HE8689.4 .C43 | 2023-0636 | 06/27/2023 | 06/27/2023 | Books |