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Competitive strategy for media firms : strategic and brand management in changing media markets /

Chan-Olmsted, Sylvia M.

Competitive strategy for media firms : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted - Newyork Routledge 2006 - xiv, 242 p. : ill. 24 cm. - LEA's communication series .

Includes bibliographical references

ISBN: 9780805862119

Subjects--Topical Terms:
Broadcasting--Management
Brand name products--Management
Branding (Marketing)

LC Class. No.: HE8689.4 / .C43

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Competitive strategy for media firms : strategic and brand management in changing media markets /