Social media marketing : theories & applications / Stephan Dahl.

By:

Dahl, Stephan [author.]

Material type:

TextPublisher: Los Angeles : SAGE, 2021Edition: 3rd edDescription: ix, 294 p, : 24 cm illContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529720822
9781529720815

Subject(s):

LOC classification:

HF 5415.1265 . D34 2021

Summary: "The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"-- Provided by publisher.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	NIRU LIBRARY On display				HF5415.1265 D34 2021 (Browse shelf(Opens below))					Available			2023-1140
	Books	NIRU LIBRARY On display				HF5415.1265 D34 2021 (Browse shelf(Opens below))					Available			2023-1141

Includes bibliographical references and index.

"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"-- Provided by publisher.

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NIRU LIBRARY

Social media marketing : theories & applications / Stephan Dahl.