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Social media marketing : theories & applications /

Dahl, Stephan,

Social media marketing : theories & applications / Stephan Dahl. - 3rd ed. - London ; | Thousand Oaks, California : SAGE, 2021. - ix, 294 p, : ill, 24 cm

Includes bibliographical references and index.

"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--

ISBN: 9781529720822 9781529720815

LCCN: 2021930814

Subjects--Topical Terms:
Internet marketing.
Social media.

LC Class. No.: HF 5415.1265 / . D34 2021

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Social media marketing : theories & applications /