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NIRU LIBRARY

Social media marketing : (Record no. 463)

MARC details
000 -LEADER
fixed length control field 01616cam a2200385 i 4500
001 - CONTROL NUMBER
control field 21869840
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230705084046.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210114s2021 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2021930814
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529720822
Qualifying information (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529720815
Qualifying information (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781529758757
Qualifying information (epub)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781529758764
Qualifying information (epub)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781529758771
Qualifying information (pdf)
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency NIRUC
Modifying agency NIRUC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1265
Item number . D34 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dahl, Stephan,
Relator term author.
245 10 - TITLE STATEMENT
Title Social media marketing :
Remainder of title theories & applications /
Statement of responsibility, etc. Stephan Dahl.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ; | Thousand Oaks, California :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2021.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice 2021.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 294 p, :
Dimensions 24 cm
Other physical details ill,
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--
Assigning source Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
    Library of Congress Classification     NIRU LIBRARY NIRU LIBRARY On display 07/05/2023   HF5415.1265 D34 2021 2023-1140 07/05/2023 07/05/2023 Books  
    Library of Congress Classification     NIRU LIBRARY NIRU LIBRARY On display 07/05/2023 1 HF5415.1265 D34 2021 2023-1141 11/04/2024 07/05/2023 Books 10/02/2024
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