Media strategies : (Record no. 464)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00815nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230705090047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230705b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781760295196 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NIRUC |
| Modifying agency | NIRUC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM851.J64 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johnston, Jane |
| 245 ## - TITLE STATEMENT | |
| Title | Media strategies : |
| Remainder of title | managing content, platforms and relationships / by Johnston, Jane and Rowney Katie |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; | New York : |
| Name of publisher, distributor, etc. | Routledge Taylor and Francis Group, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,333 p.: |
| Other physical details | ill. |
| Dimensions | 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital media. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and business. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rowney, Katie |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NIRU LIBRARY | NIRU LIBRARY | On display | 07/05/2023 | HM851. J64 2018 | 2023-1146 | 07/05/2023 | 07/05/2023 | Books | |||||
| Library of Congress Classification | NIRU LIBRARY | NIRU LIBRARY | On display | 07/05/2023 | HM851. J64 2018 | 2023-1147 | 07/05/2023 | 07/05/2023 | Books |