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Media strategies : managing content, platforms and relationships / by Johnston, Jane and Rowney Katie

Johnston, Jane

Media strategies : managing content, platforms and relationships / by Johnston, Jane and Rowney Katie - London ; | New York : Routledge Taylor and Francis Group, 2018 - viii,333 p.: ill. 23 cm.

ISBN: 9781760295196

Subjects--Topical Terms:
Digital media.
Internet marketing.
Strategic planning
Social media.
Mass media and business.
Public relations.
Marketing

LC Class. No.: HM851.J64 2018

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Media strategies : managing content, platforms and relationships / by Johnston, Jane and Rowney Katie