Digital marketing : (Record no. 162)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00826cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230623044527.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140324s2015 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415716758 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NIRUC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .K38 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaufman, Ira Morton |
| Dates associated with a name | 1947- |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing : |
| Remainder of title | integrating strategy and tactics with values / |
| Statement of responsibility, etc. | written by Ira Kaufman & Chris Horton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Newyork |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 353 p. : ill. |
| Dimensions | 21 x 26 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and Economics / Information Management |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Computers / Computer Literacy |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Computers / Digital Media / General |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Horton, Chris |
| Titles and other words associated with a name | (Marketing consultant) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NIRU LIBRARY | NIRU LIBRARY | On display | 06/22/2023 | HF5415 .1265 K38 | 2023-0347 | 06/22/2023 | 06/22/2023 | Books | |||||
| Library of Congress Classification | NIRU LIBRARY | NIRU LIBRARY | On display | 06/22/2023 | HF5415 .1265 K38 | 2023-0348 | 06/22/2023 | 06/22/2023 | Books |