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Digital marketing : integrating strategy and tactics with values /

Kaufman, Ira Morton 1947-

Digital marketing : integrating strategy and tactics with values / written by Ira Kaufman & Chris Horton - Newyork Routledge 2015 - xiii, 353 p. : ill. 21 x 26 cm

ISBN: 9780415716758

LCCN:

Subjects--Topical Terms:
Internet marketing
Marketing--Management
Business and Economics / Information Management
Computers / Computer Literacy
Computers / Digital Media / General

LC Class. No.: HF5415.1265 / .K38

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Digital marketing : integrating strategy and tactics with values /