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Social media strategy : marketing, advertising, and public relations in the consumer revolution /

Quesenberry, Keith A.

Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry - 3rd ed. - Lanham Rowman and littlefield 2021 - xvii, 474 p. : illustrations ; 27 cm

Includes bibliographical references

ISBN: 9781538138175

Subjects--Topical Terms:
Internet marketing
Internet advertising
Social media
Internet in public relations

LC Class. No.: HF5415.1265 / .Q4 2021

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Social media strategy : marketing, advertising, and public relations in the consumer revolution /