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The handbook of strategic public relations and integrated marketing communications

The handbook of strategic public relations and integrated marketing communications edited by Clarke L. Caywood. - 2nd ed. - New York : McGraw-Hill, 2012. - xviii, 904 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780071767460 (hbk.) 0071767460 (hbk.)

LCCN: 2012418426

Subjects--Topical Terms:
Public relations.
Communication in management.
Communication in marketing.

LC Class. No.: HM263 / .S77 2012

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The handbook of strategic public relations and integrated marketing communications