000			02613cam a22003618i 4500
001			18126817
003			OSt
005			20230620102322.0
008			140424s2014 nyu b 001 0 eng
010			_a 2014012586
020			_a9780415638562 (paperback)
040			_cNIRUC _dNIRUC
042			_apcc
050	0	0	_aH62 _b.C73 2015
100	1		_aCrano, William D.,
245	1	0	_aPrinciples and methods of social research / _cWilliam D. Crano, Marilynn B. Brewer, Andrew Lac.
250			_a3rd ed.
264		1	_aNew York : _bRoutledge, _c2014.
300			_axv,484p. _bill. _c26cm
336			_atext
504			_aIncludes bibliographical references and index.
520			_a"This classic text presents the most recent advances in social research design and methodology. Users applaud the book's comprehensiveness. It reviews experimental, correlational, quasi experimental, and evalaution designs to survey sampling, interviewing, content analysis, questionaire design, scale developments, and assessing dyads and groups. The research process is described using basic principles of scientific inquiry and how they apply to the study of human behavior. Design issues are emphasized over statistical computations. The book helps readers apply sound scientific analysis to better understand what it means to be human, making it an indispensable resource in the fields of psychology, communication, sociology, education, health, and marketing. With a heavy emphasis on reliability, validity, and measurement, the book considers experimental, quasi-experimental, and survey research designs in light of these qualities. Principles and Methods of Social Research is noted for its: -Emphasis on understanding the principles that govern the use of a method to facilitate the researcher's choice of the best technique for a given situation. - Use of the laboratory experiment to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs. Coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. "-- _cProvided by publisher.
650		0	_aSocial sciences _xResearch.
650		0	_aSocial sciences _xMethodology.
650		7	_aPSYCHOLOGY / Research & Methodology. _2bisacsh
650		7	_aSOCIAL SCIENCE / Methodology. _2bisacsh
650		7	_aSOCIAL SCIENCE / Research. _2bisacsh
700	1		_aBrewer, Marilynn B.,
700	1		_aLac, Andrew.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c54 _d54