| 000 | 00815nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230705090047.0 | ||
| 008 | 230705b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781760295196 | ||
| 040 |
_cNIRUC _dNIRUC |
||
| 050 | _aHM851.J64 2018 | ||
| 100 | _aJohnston, Jane | ||
| 245 |
_aMedia strategies : _bmanaging content, platforms and relationships / by Johnston, Jane and Rowney Katie |
||
| 260 |
_aLondon ; | New York : _bRoutledge Taylor and Francis Group, _c2018 |
||
| 300 |
_aviii,333 p.: _bill. _c23 cm. |
||
| 650 | _aDigital media. | ||
| 650 | _aInternet marketing. | ||
| 650 | _aStrategic planning | ||
| 650 | _aSocial media. | ||
| 650 | _aMass media and business. | ||
| 650 | _aPublic relations. | ||
| 650 | _aMarketing | ||
| 700 |
_aRowney, Katie _eAuthor |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c464 _d464 |
||