| 000 | 01616cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 21869840 | ||
| 003 | OSt | ||
| 005 | 20230705084046.0 | ||
| 008 | 210114s2021 cau b 001 0 eng | ||
| 010 | _a 2021930814 | ||
| 020 |
_a9781529720822 _q(paperback) |
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| 020 |
_a9781529720815 _q(hardcover) |
||
| 020 |
_z9781529758757 _q(epub) |
||
| 020 |
_z9781529758764 _q(epub) |
||
| 020 |
_z9781529758771 _q(pdf) |
||
| 040 |
_beng _cNIRUC _dNIRUC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF 5415.1265 _b. D34 2021 |
| 100 | 1 |
_aDahl, Stephan, _eauthor. |
|
| 245 | 1 | 0 |
_aSocial media marketing : _btheories & applications / _cStephan Dahl. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; | Thousand Oaks, California : _bSAGE, _c2021. |
||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2021. |
|
| 300 |
_aix, 294 p, : _c24 cm _bill, |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"-- _cProvided by publisher. |
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| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aSocial media. | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c463 _d463 |
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