000			02843cam a22004458i 4500
001			21881194
003			OSt
005			20230704100920.0
008			210127s2021 nyu b 001 0 eng
010			_a 2020055658
020			_a9780367432478 _q(hbk)
020			_a9780367426316 _q(pbk)
020			_z9781003002048 _q(ebk)
040			_beng _cNIRUC _dNIRUC
042			_apcc
050	0	0	_aHF 5718 _b. H65 2021
082	0	0	_a658.8/02 _223
100	1		_aHoltzhausen, Derina Rhoda, _eauthor.
245	1	0	_aPrinciples of strategic communication / _cby, Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis and Danny Shipka.
260			_aMilton Park, Abingdon, Oxon : _bRoutledge, _c2021.
263			_a2106
264		1	_aNew York, NY : _bRoutledge, _c2021.
300			_axix, 341p, : _bill, _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"-- _cProvided by publisher.
650		0	_aBusiness communication.
650		0	_aAdvertising.
650		0	_aMarketing.
650		0	_aPublic relations.
700	1		_aFullerton, Jami A., _d1963- _eauthor.
700	1		_aLewis, Bobbi Kay, _d1970- _eauthor.
700	1		_aShipka, Danny, _d1967- _eauthor.
776	0	8	_iOnline version: _aHoltzhausen, Derina _tPrinciples of strategic communication _dNew York : Routledge, 2021. _z9781003002048 _w(DLC) 2020055659
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c439 _d439