000			03002cam a2200421 i 4500
001			21748037
003			OSt
005			20230630090751.0
006			m |o d |
007			cr |||||||||||
008			200911s2021 nyu ob 001 0 eng
010			_a 2020017076
020			_z9780367903848 _q(paperback)
040			_beng _cNIRUC _dNIRUC
042			_apcc
050	0	0	_aHM1221 _b. S65 2021
082	0	0	_a659.2 _223
100	1		_aSmith, Ronald D., _d1948- _eauthor.
245	1	0	_aStrategic planning for public relations / _cRonald D. Smith.
250			_a6th ed.
260			_aMilton Park, Abingdon, Oxon : _bRoutledge, Taylor & Francis Group, _c2021.
264		1	_aNew York : _bRoutledge, Taylor & Francis Group, _c2021.
300			_axxxv, 622p, ; _b26 cm.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aFormative research -- Strategy -- Tactics -- Evaluative research.
520			_a"This book approaches a surgical disease or its management by providing an evidence-based approach to a specific clinical dilemma. The chapters take the reader through a step by step 'decision-making' approach to commonly encountered, but difficult to manage, situations where the editors share their rationale behind the process"-- _cProvided by publisher.
520			_a"The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns"-- _cProvided by publisher.
588			_aDescription based on print version record.
650		0	_aPublic relations.
650		0	_aStrategic planning.
776	0	8	_iPrint version: _aSmith, Ronald D., 1948- _tStrategic planning for public relations _b6th edition. _dNew York, NY : Routledge, 2021. _z9780367903855 _w(DLC) 2020017075
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c384 _d384