| 000 | 00745cam a22002294a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230627095812.0 | ||
| 008 | 050412s2005 njua b 001 0 eng | ||
| 020 | _a9780805862119 | ||
| 040 | _cNIRUC | ||
| 050 | 0 | 0 |
_aHE8689.4 _b.C43 |
| 100 | 1 | _aChan-Olmsted, Sylvia M. | |
| 245 | 1 | 0 |
_aCompetitive strategy for media firms : _bstrategic and brand management in changing media markets / _cSylvia M. Chan-Olmsted |
| 260 |
_aNewyork _bRoutledge _c2006 |
||
| 300 |
_axiv, 242 p. : ill. _c24 cm. |
||
| 440 | 0 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aBroadcasting _xManagement |
|
| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 0 | _aBranding (Marketing) | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c277 _d277 |
||