000 02286cam a2200409 i 4500
001 17459058
003 OSt
005 20230707105845.0
008 120911s2013 enk b 001 0 eng
010 _a 2012037004
020 _a9781119061236
040 _beng
_cNIRUC
_dNIRUC
042 _apcc
050 0 0 _aHD58.7
_b.H36 2013
082 0 0 _a659.2
_223
084 _aSOC052000
_2bisacsh
245 0 4 _aThe handbook of communication and corporate reputation /
_cedited by Craig E. Carroll.
260 _aChicester, West Sussex, UK :
_bWiley-Blackwell,
_c2013.
264 1 _aChicester, West Sussex, UK :
_aMalden, MA :
_bWiley-Blackwell,
_c2013.
300 _axxvii, 622 p, ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aHandbooks in communication and media
504 _aIncludes bibliographical references and index.
520 _a"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--
_cProvided by publisher.
650 0 _aCorporate culture.
650 0 _aBusiness ethics.
650 0 _aMass media and business.
650 7 _aSOCIAL SCIENCE / Media Studies.
_2bisacsh
700 1 _aCarroll, Craig E.,
_eeditor.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1301/2012037004-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1301/2012037004-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1304/2012037004-b.html
942 _2lcc
_cREF
_n0
999 _c250
_d250