| 000 | 00772cam a2200241 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230626105514.0 | ||
| 008 | 200220s2021 mdua b 001 0 eng | ||
| 020 | _a9781538138175 | ||
| 040 | _cNIRUC | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.Q4 2021 |
| 100 | 1 | _aQuesenberry, Keith A. | |
| 245 | 1 | 0 |
_aSocial media strategy : _bmarketing, advertising, and public relations in the consumer revolution / _cKeith A. Quesenberry |
| 250 | _a3rd ed. | ||
| 260 |
_aLanham _bRowman and littlefield _c2021 |
||
| 300 |
_axvii, 474 p. : _billustrations ; _c27 cm |
||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aInternet advertising | |
| 650 | 0 | _aSocial media | |
| 650 | 0 | _aInternet in public relations | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c245 _d245 |
||