| 000 | 01195cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 17442279 | ||
| 003 | OSt | ||
| 005 | 20230721093202.0 | ||
| 008 | 120827s2012 nyua bf 001 0 eng d | ||
| 010 | _a 2012418426 | ||
| 020 | _a9780071767460 (hbk.) | ||
| 020 | _a0071767460 (hbk.) | ||
| 035 | _a(OCoLC)ocn773502676 | ||
| 040 |
_aFYB _cNIRUC _dFYB _dYDXCP _dBWX _dBDX _dMIA _dCDX _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHM263 _b.S77 2012 |
| 130 | _aThe handbook of strategic public relations and integrated communications | ||
| 245 | 0 | 4 |
_aThe handbook of strategic public relations and integrated marketing communications _cedited by Clarke L. Caywood. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2012. |
||
| 300 |
_axviii, 904 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aPublic relations. | |
| 650 | 0 | _aCommunication in management. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aCaywood, Clarke L., _d1947- |
|
| 730 | 0 | _aHandbook of strategic public relations & integrated communications. | |
| 942 |
_2lcc _cREF _n0 |
||
| 999 |
_c226 _d226 |
||