000			02825cam a2200397 i 4500
001			21984398
003			OSt
005			20230623100516.0
008			210407s2022 caua b 001 0 eng
010			_a 2021009653
020			_a9781071852514 _q(paperback)
020			_z9781071826898 _q(epub)
020			_a9781071826874 _q(pdf)
040			_cNIRUC _dNIRUC
042			_apcc
050	0	0	_aHM742 _b.F74 2022
082	0	0	_a302.23/1 _223
100	1		_aFreberg, Karen June, _eauthor.
245	1	0	_aSocial media for strategic communication : _bcreative strategies and research-based applications / _cKaren Freberg, University of Louisville.
250			_a2nd ed.
260			_aThousand Oaks; | Thousand Oaks, California : _bSAGE Publications. _c2022
264		1	_aLos Angeles : _bSAGE Publications. _c2022
300			_axxi, 460 p, : _bill ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes bibliography references and index.
520			_a"Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication - from PR, advertising, and marketing, to non-profit advocacy-gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends. Features and Benefits: A Broad Focus on Strategic Communication reflects a larger, discipline-wide trend toward integrated marketing communications An Emphasis on Strategies and Tactics gives students the skills they need to be able to apply their knowledge across various platforms and on to new, yet-to-be-be-developed technologies Profiles with Key Experts show students how social media is used in real-world settings Chapter-Opening Case Studies emphasize how social media fits in to a larger strategic communications campaign"-- _cProvided by publisher.
650		0	_aSocial media.
650		0	_aCommunication.
650		0	_aInternet in publicity.
650		0	_aPersuasion (Psychology)
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c187 _d187