| 000 | 00826cam a2200253 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230623044527.0 | ||
| 008 | 140324s2015 nyua b 001 0 eng | ||
| 010 | _a | ||
| 020 | _a9780415716758 | ||
| 040 | _cNIRUC | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.K38 |
| 100 | 1 |
_aKaufman, Ira Morton _d1947- |
|
| 245 | 1 | 0 |
_aDigital marketing : _bintegrating strategy and tactics with values / _cwritten by Ira Kaufman & Chris Horton |
| 260 |
_aNewyork _bRoutledge _c2015 |
||
| 300 |
_axiii, 353 p. : ill. _c21 x 26 cm |
||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 7 | _aBusiness and Economics / Information Management | |
| 650 | 7 | _aComputers / Computer Literacy | |
| 650 | 7 | _aComputers / Digital Media / General | |
| 700 | 1 |
_aHorton, Chris _c(Marketing consultant) |
|
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c162 _d162 |
||