000 00901cam a2200253 i 4500
003 OSt
005 20230622102144.0
008 140627s2015 nyu b 001 0 eng
020 _a9780415517690
040 _cNIRUC
_dNIRUC
050 0 0 _aHD59
_b.A97 2015
100 1 _aAustin, Erica Weintraub.
245 1 0 _aStrategic public relations management :
_bplanning and managing effective communication programs /
_cErica Weintraub Austin, Bruce E. Pinkleton.
250 _a3rd ed.
264 1 _aNew York ;
_bRoutledge, Taylor & Francis Group,
_c2015
300 _aviii, 389 p.;
_c24cm
504 _aIncludes bibliographical references (pages 361-372) and indexes.
650 0 _aPublic relations.
650 0 _aManagement.
650 7 _aBUSINESS & ECONOMICS / Education.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Public Relations.
_2bisacsh
700 1 _aPinkleton, Bruce E.
942 _2lcc
_cBK
_n0
999 _c136
_d136