TY  - BOOK
AU  - Johnston, Jane
AU  - Rowney, Katie 
TI  - Media strategies : : managing content, platforms and relationships / by  Johnston, Jane and  Rowney Katie
SN  - 9781760295196
AV  - HM851.J64 2018 
PY  - 2018///
CY  - London ; | New York
PB  - Routledge Taylor and Francis Group
KW  - Digital media
KW  - Internet marketing
KW  - Strategic planning
KW  - Social media
KW  - Mass media and business
KW  - Public relations
KW  - Marketing
ER  -