Johnston, Jane <br/><br/>
Media strategies :   managing content, platforms and relationships / by  Johnston, Jane and  Rowney Katie 

 - London ; | New York :  Routledge Taylor and Francis Group,  2018 
 - viii,333 p.:  ill.  23 cm. 
<br/><br/><label>ISBN: </label>9781760295196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital media.<br/>Internet marketing.<br/>Strategic planning<br/>Social media.<br/>Mass media and business.<br/>Public relations.<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HM851.J64 2018