TY  - BOOK
AU  - Dahl,Stephan
TI  - Social media marketing: theories & applications 
SN  - 9781529720822
AV  - HF 5415.1265 . D34 2021
PY  - 2021///
CY  - Los Angeles
PB  - SAGE
KW  - Internet marketing
KW  - Social media
N1  - Includes bibliographical references and index
N2  - "The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--
ER  -