Social media marketing : theories & applications /
Stephan Dahl.
- 3rd ed.
- London ; | Thousand Oaks, California : SAGE, 2021.
- ix, 294 p, : ill, 24 cm
Includes bibliographical references and index.
"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--