TY  - BOOK
AU  - McLuhan,Marshall
AU  - McLuhan,Eric
AU  - Zingrone,Frank
TI  - Essential McLuhan
SN  - 0415162459
AV  - P90 .M34 1995
PY  - 1995///
CY  - New York, NY
PB  - BasicBooks
KW  - Mass media
N1  - Includes bibliographical references (p. 397-401) and index
ER  -