TY  - BOOK
AU  - Chan-Olmsted,Sylvia M.
TI  - Competitive strategy for media firms: strategic and brand management in changing media markets 
SN  - 9780805862119
AV  - HE8689.4 .C43 
PY  - 2006///
CY  - Newyork
PB  - Routledge
KW  - Broadcasting
KW  - Management
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references
ER  -