Chan-Olmsted, Sylvia M. <br/><br/>
Competitive strategy for media firms :  strategic and brand management in changing media markets / 
Sylvia M. Chan-Olmsted 
 - Newyork  Routledge  2006 
 - xiv, 242 p. : ill.  24 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>9780805862119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Management<br/>Brand name products--Management<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HE8689.4  / .C43