TY  - BOOK
AU  - Carroll,Craig E.
TI  - The handbook of communication and corporate reputation
T2  - Handbooks in communication and media
SN  - 9781119061236
AV  - HD58.7 .H36 2013
U1  - 659.2 23
PY  - 2013///
CY  - Chicester, West Sussex, UK, Malden, MA
PB  - Wiley-Blackwell
KW  - Corporate culture
KW  - Business ethics
KW  - Mass media and business
KW  - SOCIAL SCIENCE / Media Studies
KW  - bisacsh
N1  - Includes bibliographical references and index
N2  - "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.  Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars  Brings together state-of-the-art communication studies insights on corporate reputation  Identifies and addresses the lacunae in the research literature  Applies new theoretical frameworks to corporate reputation  "--
UR  - http://www.loc.gov/catdir/enhancements/fy1301/2012037004-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1301/2012037004-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1304/2012037004-b.html
ER  -