Quesenberry, Keith A.

Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry - 3rd ed. - Lanham Rowman and littlefield 2021 - xvii, 474 p. : illustrations ; 27 cm

Includes bibliographical references

9781538138175


Internet marketing
Internet advertising
Social media
Internet in public relations

HF5415.1265 / .Q4 2021