TY  - BOOK
AU  - Caywood,Clarke L.
TI  - The handbook of strategic public relations and integrated marketing communications 
SN  - 9780071767460 (hbk.)
AV  - HM263 .S77 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
KW  - Communication in management
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -