The handbook of strategic public relations and integrated marketing communications  
edited by Clarke L. Caywood. 
 - 2nd ed. 
 - New York :  McGraw-Hill,  2012. 
 - xviii, 904 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071767460 (hbk.) 0071767460 (hbk.) 
<br/><br/><label>LCCN: </label>2012418426 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Communication in management.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HM263  / .S77 2012