TY  - BOOK
AU  - Newman,Bruce I.
TI  - The marketing revolution in politics: what recent U.S. presidential campaigns can teach us about effective marketing 
SN  - 9781442647992
AV  - JK2281 .N49
U1  - 324.70973 23
PY  - 2016///
CY  - Toronto, Ontario
PB  - Rotman-UTP Publishing
KW  - Political campaigns
KW  - United States
KW  - Campaign management
KW  - Advertising, Political
KW  - Communication in politics
KW  - Marketing
KW  - Political aspects
N1  - Includes bibliographical references and index
ER  -