Newman, Bruce I., <br/><br/>
The marketing revolution in politics :  what recent U.S. presidential campaigns can teach us about effective marketing / 
Bruce I. Newman. 
 - xi, 205p.  :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781442647992 
<br/><br/><label>LCCN: </label>2015463279 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>C20159052998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Political campaigns--United States.<br/>Campaign management--United States.<br/>Advertising, Political--United States.<br/>Communication in politics--United States.<br/>Marketing--Political aspects--United States.
<br/><br/><label>LC Class. No.: </label>JK2281  / .N49 
<br/><br/><label>Dewey Class. No.: </label>324.70973