TY  - BOOK
AU  - Austin,Erica Weintraub
AU  - Pinkleton,Bruce E.
TI  - Strategic public relations management: planning and managing effective communication programs 
SN  - 9780415517690 
AV  - HD59 .A97 2015
PY  - 2015///
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Public relations
KW  - Management
KW  - BUSINESS & ECONOMICS / Education
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Public Relations
N1  - Includes bibliographical references (pages 361-372) and indexes
ER  -