Austin, Erica Weintraub. <br/><br/>
Strategic public relations management :  planning and managing effective communication programs / 
Erica Weintraub Austin, Bruce E. Pinkleton. 
 - 3rd ed. 
 - viii, 389 p.;  24cm 
<br/><br/>Includes bibliographical references (pages 361-372) and indexes. 
<br/><br/><label>ISBN: </label>9780415517690  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Management.<br/>BUSINESS & ECONOMICS / Education.<br/>BUSINESS & ECONOMICS / Public Relations.
<br/><br/><label>LC Class. No.: </label>HD59  / .A97 2015