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Integrated Strategic Communication : influencing and changing public opinion and behavior /

Ristinot, Robert J.

Integrated Strategic Communication : influencing and changing public opinion and behavior / - North charleston Createspace 2013 - xx, 167 p. : ill.

ISBN: 9781477599624

Subjects--Topical Terms:
Communication in management
Public relations

LC Class. No.: HD30.3 / .R57

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Integrated Strategic Communication : influencing and changing public opinion and behavior /