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The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

Newman, Bruce I.,

The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman. - xi, 205p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781442647992

LCCN: 2015463279

Nat. Bib. Agency Control No.: C20159052998

Subjects--Topical Terms:
Political campaigns--United States.
Campaign management--United States.
Advertising, Political--United States.
Communication in politics--United States.
Marketing--Political aspects--United States.

LC Class. No.: JK2281 / .N49

Dewey Class. No.: 324.70973

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The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /