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The Routledge handbook of strategic communication /

The Routledge handbook of strategic communication / edited by Derina Holtzhausen, Ansgar Zerfass. - xxiv, 596 p.; ill. 26 cm

Includes bibliographical references and index.

ISBN:

Subjects--Topical Terms:
Communication in organizations.
Communication in management.
Business communication.
BUSINESS & ECONOMICS / Public Relations.
LANGUAGE ARTS & DISCIPLINES / Communication Studies.

LC Class. No.: HD30.3 / .R68 2015

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The Routledge handbook of strategic communication /